Case Study

Case Study Portfolio – Building a Portfolio Framework

2014-04-14T23:49:22+00:00

When a pharmaceutical company in China realized it needed outside help to identify and close the gaps in its R&D portfolio, its leaders turned to Ozmosi for a complete, bottom-up portfolio management solution. The company was missing key data for many of their projects. What’s more, data collection and maintenance practices were inconsistent across therapeutic areas. The company needed help to construct a portfolio process that would ensure managers had access to the information they needed to align resources with strategy, identify potential gaps, and decide which projects to fund. For the initial phase of the project, Ozmosi created a prioritization [...]

Case Study Portfolio – Building a Portfolio Framework2014-04-14T23:49:22+00:00

Pharma Forecasting Case Study – Shaping R&D Strategy

2017-07-18T20:13:13+00:00

The oncology team of a major multinational pharmaceutical company asked Ozmosi to provide additional forecasting support for a newly acquired product. They needed to update and validate the current forecast models to identify the most effective development strategies for the compound across all indications. The team was concerned with how to get their product to the most critical patients and wanted to explore strategies to maximize market share and minimize losses to cannibalization. Ozmosi provided global forecasts for multiple indications across multiple products, assessing the value impact of multiple development scenarios. The scenarios we developed considered the effects of differences in [...]

Pharma Forecasting Case Study – Shaping R&D Strategy2017-07-18T20:13:13+00:00

PHARMA FORECASTING CASE STUDY – Estimating the Prevalence of Orphan Diseases

2017-07-18T19:40:24+00:00

When in-house experts’ forecasts for the market potential of a treatment for an orphan disease conflicted, the management team at a large, multinational pharmaceutical company turned to Ozmosi to resolve the differences. Addressing the central questions required a full literature review, including analysis of more than 30 individual studies released between the 1990s and 2013, as well as physician surveys, internal studies, advisory board results, and other sources. We also conducted in-depth interviews with the company’s two in-house epidemiology experts working on the project. Projections were complicated by the fact that the disease, which affects fewer than 10 people per million, [...]

PHARMA FORECASTING CASE STUDY – Estimating the Prevalence of Orphan Diseases2017-07-18T19:40:24+00:00

Case Study Market Scan – Understanding the Competition and Defining Opportunity

2017-07-18T20:15:09+00:00

A small startup medical device company needed a broader understanding of its potential competitors and a more complete picture of what it would take to succeed, both at launch and over the lifetime of its product. To help pinpoint both opportunities and vulnerabilities, Ozmosi provided a full scan of the company’s market space, including all potential competitors, segmented by product attributes and launch timing. Ozmosi’s final analysis assessed the market space through two lenses: competitors and products. We delivered a comprehensive overview of competitors, segmenting the marketplace by customer type served and product offerings. This information was further overlaid with the [...]

Case Study Market Scan – Understanding the Competition and Defining Opportunity2017-07-18T20:15:09+00:00

Pharma Forecasting Case Study – Valuing the Impact of Development Delays

2017-07-18T19:41:48+00:00

A multinational pharmaceutical firm asked Ozmosi to provide forecasts to assess the market impact of delays in delivering new formulation and packaging for an existing product. A planned reformulation seen as necessary to preserving market share had been delayed for fifteen months, and the management team was concerned about the effect that delay would have on the company’s market share, and on the continued profitability of the drug. There was even some doubt from management that a reformulation was still cost-effective after such a delay. Ozmosi had to work with existing forecast models, modifying these to reflect recent market research findings [...]

Pharma Forecasting Case Study – Valuing the Impact of Development Delays2017-07-18T19:41:48+00:00

Case Study Portfolio – Prioritization aligning teams on value and risk and guiding investment

2013-12-12T11:10:54+00:00

The Asia-Pacific R&D unit of a large, multinational pharmaceutical company needed a pipeline prioritization approach to guide regional investment and development efforts to maximize continued growth. The portfolio team required a flexible approach that incorporated the differing needs and market characteristics of the countries in the region, while considering the elements of risk and value inherent in individual products in the pipeline. The solution also had to provide rigorous, quantitative results across a group of countries whose teams supported various levels of rigor for financial reporting. Furthermore, the system had to roll up inputs in a meaningful way, so that its [...]

Case Study Portfolio – Prioritization aligning teams on value and risk and guiding investment2013-12-12T11:10:54+00:00

Case Study Market Scan – Surveying Pharmaceutical Markets in Asia Pacific

2013-12-03T11:10:25+00:00

A regional marketing team for a multinational pharmaceutical company needed a complete market overview of a neuroscience therapy area within the Asia Pacific region. This overview had to both internal and external perspectives covering the science, competitive and regulatory landscapes, and healthcare mindset across a very diverse group of countries. This overview needed to be developed for the internal experts to present at a two-day team meeting intended to review the marketplace and develop a cross-functional strategy to guide the neuroscience team’s work across R&D, business development, regulatory affairs, and marketing. Ozmosi tapped into its expert network of scientists and market [...]

Case Study Market Scan – Surveying Pharmaceutical Markets in Asia Pacific2013-12-03T11:10:25+00:00

Forecasting – Applying Pharmaceutical Valuation Approach in the Foster Care Setting

2013-08-28T10:59:52+00:00

The Children’s Hospital of Philadelphia–Policy Lab approached Ozmosi for help in supporting its application for federal funding to establish a new organizational structure to better support children in the Philadelphia foster care system. The proposed structure was designed to provide a consistent network of support for the children as they passed from one agency to another in the foster care system. A small-scale pilot program had demonstrated that such a structure could result in improved success in placing children and reduced behavioral issues for those children, ultimately reducing costs. Using a patient-flow model, Ozmosi outlined and tracked the current flow of [...]

Forecasting – Applying Pharmaceutical Valuation Approach in the Foster Care Setting2013-08-28T10:59:52+00:00