development strategy

Case Study Market Scan – Understanding the Competition and Defining Opportunity

ozmosi_admin2017-07-18T20:15:09+00:00

A small startup medical device company needed a broader understanding of its potential competitors and a more complete picture of what it would take to succeed, both at launch and over the lifetime of its product. To help pinpoint both opportunities and vulnerabilities, Ozmosi provided a full scan of the company’s market space, including all potential competitors, segmented by product attributes and launch timing. Ozmosi’s final analysis assessed the market space through two lenses: competitors and products. We delivered a comprehensive overview of competitors, segmenting the marketplace by customer type served and product offerings. This information was further overlaid with the [...]

Case Study Market Scan – Surveying Pharmaceutical Markets in Asia Pacific

2013-12-03T11:10:25+00:00

A regional marketing team for a multinational pharmaceutical company needed a complete market overview of a neuroscience therapy area within the Asia Pacific region. This overview had to both internal and external perspectives covering the science, competitive and regulatory landscapes, and healthcare mindset across a very diverse group of countries. This overview needed to be developed for the internal experts to present at a two-day team meeting intended to review the marketplace and develop a cross-functional strategy to guide the neuroscience team’s work across R&D, business development, regulatory affairs, and marketing. Ozmosi tapped into its expert network of scientists and market [...]