competitive intelligence

When Good Things DON’T Come to Those Who Wait: How Pharma Companies Compare in Governance Efficiency

2019-07-31T15:54:00+00:00

Predicting when a competing product will be approved is essential in any commercial forecast and for any business insights team with their eye on the market.  Here at OZMOSI, we have been spending our summer building out a machine learning approach to further improve our drug approval date forecasting.  Typically, the industry uses a simple average of phase lengths by disease area. While we have employed a similar approach historically, with 400,000 clinical trials in our database (and counting) we feel we can do better. In our analysis to date, we have gained some interesting perspective on the elements that go [...]

When Good Things DON’T Come to Those Who Wait: How Pharma Companies Compare in Governance Efficiency2019-07-31T15:54:00+00:00

Case Study Market Scan – Understanding the Competition and Defining Opportunity

2017-07-18T20:15:09+00:00

A small startup medical device company needed a broader understanding of its potential competitors and a more complete picture of what it would take to succeed, both at launch and over the lifetime of its product. To help pinpoint both opportunities and vulnerabilities, Ozmosi provided a full scan of the company’s market space, including all potential competitors, segmented by product attributes and launch timing. Ozmosi’s final analysis assessed the market space through two lenses: competitors and products. We delivered a comprehensive overview of competitors, segmenting the marketplace by customer type served and product offerings. This information was further overlaid with the [...]

Case Study Market Scan – Understanding the Competition and Defining Opportunity2017-07-18T20:15:09+00:00

Case Study Market Scan – Surveying Pharmaceutical Markets in Asia Pacific

2013-12-03T11:10:25+00:00

A regional marketing team for a multinational pharmaceutical company needed a complete market overview of a neuroscience therapy area within the Asia Pacific region. This overview had to both internal and external perspectives covering the science, competitive and regulatory landscapes, and healthcare mindset across a very diverse group of countries. This overview needed to be developed for the internal experts to present at a two-day team meeting intended to review the marketplace and develop a cross-functional strategy to guide the neuroscience team’s work across R&D, business development, regulatory affairs, and marketing. Ozmosi tapped into its expert network of scientists and market [...]

Case Study Market Scan – Surveying Pharmaceutical Markets in Asia Pacific2013-12-03T11:10:25+00:00