Case Study Market Scan – Understanding the Competition and Defining Opportunity


A small startup medical device company needed a broader understanding of its potential competitors and a more complete picture of what it would take to succeed, both at launch and over the lifetime of its product. To help pinpoint both opportunities and vulnerabilities, Ozmosi provided a full scan of the company’s market space, including all potential competitors, segmented by product attributes and launch timing. Ozmosi’s final analysis assessed the market space through two lenses: competitors and products. We delivered a comprehensive overview of competitors, segmenting the marketplace by customer type served and product offerings. This information was further overlaid with the [...]