portfolio approach

Pharma Forecasting Case Study – Shaping R&D Strategy

2017-07-18T20:13:13+00:00

The oncology team of a major multinational pharmaceutical company asked Ozmosi to provide additional forecasting support for a newly acquired product. They needed to update and validate the current forecast models to identify the most effective development strategies for the compound across all indications. The team was concerned with how to get their product to the most critical patients and wanted to explore strategies to maximize market share and minimize losses to cannibalization. Ozmosi provided global forecasts for multiple indications across multiple products, assessing the value impact of multiple development scenarios. The scenarios we developed considered the effects of differences in [...]

Pharma Forecasting Case Study – Shaping R&D Strategy2017-07-18T20:13:13+00:00

Pharma Forecasting Case Study – Valuing the Impact of Development Delays

2017-07-18T19:41:48+00:00

A multinational pharmaceutical firm asked Ozmosi to provide forecasts to assess the market impact of delays in delivering new formulation and packaging for an existing product. A planned reformulation seen as necessary to preserving market share had been delayed for fifteen months, and the management team was concerned about the effect that delay would have on the company’s market share, and on the continued profitability of the drug. There was even some doubt from management that a reformulation was still cost-effective after such a delay. Ozmosi had to work with existing forecast models, modifying these to reflect recent market research findings [...]

Pharma Forecasting Case Study – Valuing the Impact of Development Delays2017-07-18T19:41:48+00:00
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