Move over big pharma. When it comes to improving the lives of patients with chronic diseases like type-2 diabetes and heart failure, the pharmaceutical industry is playing an ever smaller role. New blockbuster drugs are the lifeblood for pharmaceutical companies. Traditionally, they spend big advertising dollars to create consumer awareness with the goal of influencing drug choice. But when it comes to innovation for major chronic conditions like type 2 diabetes and heart disease, pharma companies need a lifeline. Innovation pipeline is weak There’s nothing really new coming down the pharma pipeline for diabetes or heart disease - I mean [...]
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M&A mania is here. Unprecedented deal values for mergers and acquisitions dominated in 2014. Worldwide M&A was up 47% since 2013 with 95 deals valued greater than $5 billion, as reported by Reuters. Most deals were transacted in the energy, media/entertainment and healthcare sectors. If history is a guide, the cyclical nature of mergers and acquisitions will continue, and healthcare is no exception. Healthcare deals reach a new high. Is it supply and demand? Deal values more than tripled last year in the healthcare sector, with the average deal at $1.4 billion. Deals in the healthcare industry are getting pricier, driven [...]
LUNG CANCER SCREENING UPDATE: As of February 5, 2015, effective immediately, Medicare will cover lung cancer screening by low-dose CT. See my post below for more details. ORIGINAL POST – Dec. 1, 2014 The Centers for Medicare & Medicaid Services (CMS) recently issued a proposal for Medicare to cover the cost of lung cancer screening for high-risk patients. The benefit is clear…early screening saves lives. As many as 20% of future deaths could be prevented with the new Medicare benefit CMS would cover low-dose CT (LDCT) screening for patients ages 55-74 who have smoked at least one pack a day for [...]
When a pharmaceutical company in China realized it needed outside help to identify and close the gaps in its R&D portfolio, its leaders turned to Ozmosi for a complete, bottom-up portfolio management solution. The company was missing key data for many of their projects. What’s more, data collection and maintenance practices were inconsistent across therapeutic areas. The company needed help to construct a portfolio process that would ensure managers had access to the information they needed to align resources with strategy, identify potential gaps, and decide which projects to fund. For the initial phase of the project, Ozmosi created a prioritization [...]
The oncology team of a major multinational pharmaceutical company asked Ozmosi to provide additional forecasting support for a newly acquired product. They needed to update and validate the current forecast models to identify the most effective development strategies for the compound across all indications. The team was concerned with how to get their product to the most critical patients and wanted to explore strategies to maximize market share and minimize losses to cannibalization. Ozmosi provided global forecasts for multiple indications across multiple products, assessing the value impact of multiple development scenarios. The scenarios we developed considered the effects of differences in [...]
When in-house experts’ forecasts for the market potential of a treatment for an orphan disease conflicted, the management team at a large, multinational pharmaceutical company turned to Ozmosi to resolve the differences. Addressing the central questions required a full literature review, including analysis of more than 30 individual studies released between the 1990s and 2013, as well as physician surveys, internal studies, advisory board results, and other sources. We also conducted in-depth interviews with the company’s two in-house epidemiology experts working on the project. Projections were complicated by the fact that the disease, which affects fewer than 10 people per million, [...]
A small startup medical device company needed a broader understanding of its potential competitors and a more complete picture of what it would take to succeed, both at launch and over the lifetime of its product. To help pinpoint both opportunities and vulnerabilities, Ozmosi provided a full scan of the company’s market space, including all potential competitors, segmented by product attributes and launch timing. Ozmosi’s final analysis assessed the market space through two lenses: competitors and products. We delivered a comprehensive overview of competitors, segmenting the marketplace by customer type served and product offerings. This information was further overlaid with the [...]
A multinational pharmaceutical firm asked Ozmosi to provide forecasts to assess the market impact of delays in delivering new formulation and packaging for an existing product. A planned reformulation seen as necessary to preserving market share had been delayed for fifteen months, and the management team was concerned about the effect that delay would have on the company’s market share, and on the continued profitability of the drug. There was even some doubt from management that a reformulation was still cost-effective after such a delay. Ozmosi had to work with existing forecast models, modifying these to reflect recent market research findings [...]
The Asia-Pacific R&D unit of a large, multinational pharmaceutical company needed a pipeline prioritization approach to guide regional investment and development efforts to maximize continued growth. The portfolio team required a flexible approach that incorporated the differing needs and market characteristics of the countries in the region, while considering the elements of risk and value inherent in individual products in the pipeline. The solution also had to provide rigorous, quantitative results across a group of countries whose teams supported various levels of rigor for financial reporting. Furthermore, the system had to roll up inputs in a meaningful way, so that its [...]
A regional marketing team for a multinational pharmaceutical company needed a complete market overview of a neuroscience therapy area within the Asia Pacific region. This overview had to both internal and external perspectives covering the science, competitive and regulatory landscapes, and healthcare mindset across a very diverse group of countries. This overview needed to be developed for the internal experts to present at a two-day team meeting intended to review the marketplace and develop a cross-functional strategy to guide the neuroscience team’s work across R&D, business development, regulatory affairs, and marketing. Ozmosi tapped into its expert network of scientists and market [...]