Monthly Archives: March 2014

Pharma Forecasting Case Study – Shaping R&D Strategy

2017-07-18T20:13:13+00:00

The oncology team of a major multinational pharmaceutical company asked Ozmosi to provide additional forecasting support for a newly acquired product. They needed to update and validate the current forecast models to identify the most effective development strategies for the compound across all indications. The team was concerned with how to get their product to the most critical patients and wanted to explore strategies to maximize market share and minimize losses to cannibalization. Ozmosi provided global forecasts for multiple indications across multiple products, assessing the value impact of multiple development scenarios. The scenarios we developed considered the effects of differences in [...]

Pharma Forecasting Case Study – Shaping R&D Strategy2017-07-18T20:13:13+00:00