Monthly Archives: January 2014

Case Study Market Scan – Understanding the Competition and Defining Opportunity

2017-07-18T20:15:09+00:00

A small startup medical device company needed a broader understanding of its potential competitors and a more complete picture of what it would take to succeed, both at launch and over the lifetime of its product. To help pinpoint both opportunities and vulnerabilities, Ozmosi provided a full scan of the company’s market space, including all potential competitors, segmented by product attributes and launch timing. Ozmosi’s final analysis assessed the market space through two lenses: competitors and products. We delivered a comprehensive overview of competitors, segmenting the marketplace by customer type served and product offerings. This information was further overlaid with the [...]

Case Study Market Scan – Understanding the Competition and Defining Opportunity2017-07-18T20:15:09+00:00

Pharma Forecasting Case Study – Valuing the Impact of Development Delays

2017-07-18T19:41:48+00:00

A multinational pharmaceutical firm asked Ozmosi to provide forecasts to assess the market impact of delays in delivering new formulation and packaging for an existing product. A planned reformulation seen as necessary to preserving market share had been delayed for fifteen months, and the management team was concerned about the effect that delay would have on the company’s market share, and on the continued profitability of the drug. There was even some doubt from management that a reformulation was still cost-effective after such a delay. Ozmosi had to work with existing forecast models, modifying these to reflect recent market research findings [...]

Pharma Forecasting Case Study – Valuing the Impact of Development Delays2017-07-18T19:41:48+00:00