Monthly Archives: December 2013

Case Study Portfolio – Prioritization aligning teams on value and risk and guiding investment

2013-12-12T11:10:54+00:00

The Asia-Pacific R&D unit of a large, multinational pharmaceutical company needed a pipeline prioritization approach to guide regional investment and development efforts to maximize continued growth. The portfolio team required a flexible approach that incorporated the differing needs and market characteristics of the countries in the region, while considering the elements of risk and value inherent in individual products in the pipeline. The solution also had to provide rigorous, quantitative results across a group of countries whose teams supported various levels of rigor for financial reporting. Furthermore, the system had to roll up inputs in a meaningful way, so that its [...]

Case Study Portfolio – Prioritization aligning teams on value and risk and guiding investment2013-12-12T11:10:54+00:00

Case Study Market Scan – Surveying Pharmaceutical Markets in Asia Pacific

2013-12-03T11:10:25+00:00

A regional marketing team for a multinational pharmaceutical company needed a complete market overview of a neuroscience therapy area within the Asia Pacific region. This overview had to both internal and external perspectives covering the science, competitive and regulatory landscapes, and healthcare mindset across a very diverse group of countries. This overview needed to be developed for the internal experts to present at a two-day team meeting intended to review the marketplace and develop a cross-functional strategy to guide the neuroscience team’s work across R&D, business development, regulatory affairs, and marketing. Ozmosi tapped into its expert network of scientists and market [...]

Case Study Market Scan – Surveying Pharmaceutical Markets in Asia Pacific2013-12-03T11:10:25+00:00